PopTent Rips Off CurrentTV’s Viewer Ads Model And Launches Stand Alone Business

PopTent enables advertisers and brands to post requests for an ad to be produced for around $25,000
The site’s members, which consists of small studios and videographers can create the ad and submit it.
If the brand or advertiser likes the ad, they can purchase it for around $6K.
CurrentTV does this exact same thing. They let advertisers post a project on the Current web site, where users can take a crack at getting their submission picked up. If your spot airs on Current, they pay you$2,500. If sponsors air it elsewhere, you can earn up to $60,000

How many advertisers are willing to pay 25K to have a crowd-sourced ad submitted to them?

Jason

I agree Alan. I don't think Current was trying to own this space in the first place. It just fit well into their business of user created television. Do I think it can become a standalone business and get away with charging those astronomical rates? Unless some alllstars come out of there and it catches fire, no. I like the eLance for videographers though.

Allan

I think it's a decent model and there's room for more than one company to play. This is sort of like elance for videographers.