ShopStyle API Lets Developers Utilize Their Database Of Clothing And Accessories. Why This Was A Questionable Move

ShopyStyle, which SugarInc acquired last year, is a visual search engine that indexes clothing and accessories across thousands of brands and stores.
They previously opened up their API to Instyle and People Magazine, but now is making the databse available for any developer.
Why is this important? This will allow sites to use the API to potenitally recognize clothes worn in pictures, television and movies to appeal to high end consumers.
Will it work? Many think the limited availability and high prices associated with the appparel worn in these settings will make it a diffuclt business for most

What do you think?