BlackArrow Raises $20M For Bundled TV/Web Advertising Packages

BlackArrow lets cable companies and TV networks show the same ads show they do on TV across all the platforms displaying the same show or movie.
The idea is to offer advertisers bundled sales as well as to provide a simple ad management system to track all the campaigns.
Today they raised $20M from existing investors Cisco Systems, Comcast, Intel, Mayfield Fund and Polaris Ventures for a grand total of $46.8M in total funding.