- Microsoft just announced that they”ll be unrolling a new, incentive based user experience incorporated into their Live Search engine called Search Perks.
- Microsoft plans to allow a maximum of 250,000 users into the program who will download a destop based counter, tallying their use of Live Search.
- Search Perk tickets are awarded to users browsing with Live Search and when accumulated, can be used as currency for music downloads (25 tickets/song), sky miles (500 tickets/1000 miles), and even for charitable donations.
Will this “pay the user” idea really work in the end for Microsoft?