Beverly Hills based, SpotRunner, who has raised $111M to bring ‘web to TV’ advertising for local companies, is expected to lay off 75 employees come Monday.
SpotRunner’s lofty goal for the year with the capital was to lead it to an IPO. They convinced their current CFO Sam Paisley this year to jump ship from ValueClick to manage the process. Looking like this will not happen now
I ran into two SpotRunner employees today out and about in Santa Monica and they said overall feeling inside the company is very somber.
Maybe they should have used Calacanis’ model of fire them quick and all at once. Don’t let it leak and drag out, which leads to a decrease in performance. We’ll keep you posted.
If you occasionally search your name or a specific keyword on Google to see what’s been mentioned lately, they’ve now made it much easier for you.
Google Alerts now allows users to add keywords that they’d like to be notified regarding.
Google then presents the information to the user in the form of an RSS feed or normal email delivery.
Users can choose to have the words searched for comprehensively, or more specific within the frame of news, blogs, web, video, and/or groups.
If you’re a Google Reader addict like myself, this new addition is fantastic. Simply type in any keyword you like (your name, your company’s name, your mutha’s name, whatever) , select feed as the way of delivery, and boom, you’ve got a new custom made RSS feed in your Reader…..Great!
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