Microsoft Wants To Know, Are You A PC?

Quick off their short term stint with Jerry Seinfeld, Microsoft has launched their newest campaign, “I’m a PC.”
Anyone is able to go to the campaign home page and upload a video of themselves explaining why they are a PC.
A large video advertisment display is located in Times Square, showing various people’s uploads.
The campaign site also has a live feed of the Times Square display, so users can see if they get publicized.

Will this new viral marketing effort re-brand Microsoft in any way?

Made tiny from: Mashable.com original post