- CEO Eric Schmitt confirmed yesterday that the anti-trust issues that are brewing over their search deal with Yahoo is indeed instigated by Microsoft.
- The Yahoo-Google advertising alliance will result in a 22 percent increase in advertising rates for Yahoo and an extra $800m annually.
- The anti-trust concerns stem from search being deemed the ‘gateway to the internet’ . The Yahoo deal puts Google in a position to own that gateway and the information that flows through (says the senate a.k.a Microsoft)
- Google needs to stay focused on their privacy concerns concerning collecting user data (which they have already begun to fix) and harp on the fact that Yahoo will still be selling their own ads and be a major competitor.
- Stay with the ‘arms-length commercial agreement’ title for the deal and Google should be able to thwart off the government.
Update: Google’s search market share without Yahoo was just announced as 63%. This may not have been the best timing…….
Agree/Disagree?
Made tiny from: TechCrunch.com original post