SGN Buys (fluff) Friends

• Social Gaming Network (SGN) has purchased (fluff)Friends, a virtual pet Facebook application that is enticing users to spend real money on items for their pets like food and dog houses.
• (fluff)Friends has seen revenue increase by 192% per spender and 143% per transaction since January ‘08.
• In May ‘08, SGN raised $15 million in a series A round led by ZGrelock Partners and Founders Fund.
• Since, they have been on an acquisition spree: Esgut, Free Gifts, Nicknames, Oregon Trail and Friend Block have all been bought by the company, establishing SGN as a top player in the Facebook app space.

Made tiny from: Techcrunch.com original post and tinyMash original post

Tagged as: Acquisitions, app, application, Applications, Companies, Company, Facebook, food, Funding, games, Gaming, january, Money, network, purchase, Revenue, sgn, social, virtual