Brace, Brace, Brace! Google AdWords Update Is Inbound

Online publishers and advertisers are preparing for an update to the Google Adwords algorithm sometime in the next few days.
The AdWords Quality Score, determiner of ad order for set keyword, will factor in landing page quality less than before and will also update the Quality Score in real-time.
Additionally, unpopular keywords that were previously withheld (”inactive for search”) are now fair game. Caveat emptor, scrap hunters, what is cheap today may not be tomorrow.

Made tiny from: TechCrunch.com original post