5 Points About The New MTV Ad Network

MTV has built an ad network around its core properties outside of just MTV.com
The new network will help advertisers with demo-targeting, geo-targeting, day-parting and contextual targeting MTV’s youth following that is ’so hard to reach’.
Publishers with a similar demo to one of MTV’s existing sites, will be placed in that properties’ ‘tribe’ (a tribe is a group of similar sites that advertisers will target to).
MTV had 9.4m visitors in August. They have yet to say how much CPM rates will be across the network or how much they will pay out to publishers.
Pepsi has already signed on to be the premier sponsor.

If you were MTV, would an ad network have been a top priority for your online strategy?

Made tiny from: TechCrunch.com original post