- Eventful, a local events site, has now partnered with Placecast to serve location-based advertising with close-to-pinpoint accuracy.
- Example: Look up tickets for a Coldplay concert in New York City and see an ad for Scion with a link to the closest dealership.
- Placecast combines user-provided ZIP codes, Eventful content and mobile GPS to figure out users’ location.
- Placecast is serving ads across all of Eventful’s content (web/email/mobile) in multiple formats (text, Flash, image, video/audio).
As a consumer, do you prefer geo-targeted ads?
Made tiny from: Mashable.com original post