SubPly Facilitates YouTube Captioning

This past week, YouTube announced that video publishers will now be able to add closed captioning for foreign languages on top of videos.
SubPly offers a simple alternative to the YouTube offering, which doesn’t provide good directions on how to create and deploy the caption source file.
Their stats show that foreign viewer-ship, viralness and video completion can increase as much as 700% by adding closed captions
PLYmedia, the Israeli based parent company, offers many feature rich layers that can be applied to video content.
They recently took in a $6m round from Greylock and Elron Electronic Industries to bring their total funding to $8.5m

Will YouTube embrace this company or eliminate it by continuing to develop feature rich application to layer over the top of videos?

Made tiny from: TechCrunch.com original post

jason

I think that YouTube could eat these guys if they wanted. Myspace has been acquiring feature rich app companies (see Flektor), but has done nothing with it. Why can’t the big giants move in a direction where they can have more offerings aimed at facilitating original content, viralness and increased viewership. Come on, wake up.

George

It's sad to see companies like MySpace, who acquire comapnies like Flektor for $50 million to enhance their video, just let them blow off in the wind. YouTube is no better. Their video offerings are still so minimal, but their brand recognition can't be beat so they just sit and sleep. If anyone was hard at work over there, this company could be much more profitable and working on better ideas than just monetizing the homepage with a full screen trailer. Very original YouTube. You dissapoint me.

Julio

So nice to see some good commentary on a site. Wish I could add to this convo. Great points jason and george.