Microsoft Stands Up To Apple’s App Store

Microsoft to launch SkyMarket, its new app store for use with their latest generation of smart phones.
Microsoft has 18,000 apps for it’s devices already if you count all the ones spanning the hundreds of WM marketplaces.
Microsoft wants to realize Apple’s vision of having one easy place to make the categorization and downloading of these apps easier.
Apple has seen pretty solid success thus far with it’s 2,000 App store apps, seeing over 60 million downloads thus far and $30 million in sales.

Can Microsoft pull off an app store that has the intuitive, consumer focused appeal of Apple’s App Store? Will this work for Microsoft?

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