Ciao Microsoft!

Ciao is a consumer reviews and price comparison site for products sold on the web.
Microsoft has acquired their parent company Greenfield this week for $486 million in MSFT stock.
Founded in Germany, Ciao has around 27m monthly uniques, almost all coming from Europe.
Mircosoft hopes to integrate this with Live Search.

Will this be another failed attempt to creep up their search market share?